The top 10 brands in order of ranking are Coca-Cola, Microsoft, IBM, GE, Intel, Disney, McDonald's, Nokia, Toyota and Marlboro.
The ranking prepared by "Business Week" and Interbrand Corporation is based on reports of analysts at J.P. Morgan Chase, Citigroup and Morgan Stanley.
Lots of ingredients go in ranking the world's most valuable brands. To even qualify for the list, a brand must have a value greater than $1 billion, derive about a third of its earnings from outside its home country and have publicly available marketing and financial data.
On the basis of these criteria, Coca-Cola's number one ranking again this year confirms the fact that the brand is maintaining its market leadership, stability and global reach, cutting across geographical and cultural borders. Coca-Cola's nearest rival Pepsi ranks a relatively lowly number 22 on the list.
Based on extensive research and in-depth analysis, the Business Week/Interbrand Corporation's ranking of the Top 100 Brands in the world is highly regarded in commercial and financial circles world-wide.-PR